SEO Readiness Assessment: Is Your Business Prepared?

SEO Readiness Assessment: Is Your Business Ready?

Building a website is not enough in the modern online business milieu. Putting your business on the map will require sharpening its visibility through SEO. Would it make any sense going for SEO without adequately preparing yourself? Clearly, without the proper groundwork, your efforts might prove unfruitful to no fault of your own.

Defining SEO Readiness

Readiness is foundational to carrying out a viable SEO initiative. Such an initiative that is effective needs a strategy, structure, and resources that are adequately channeled. An SEO campaign’s effectiveness does not purely hinge on achieving favorable positions in search engine result. It requires putting emphasis on building a site that is user friendly, responsive, and rich in content. Determine what your weaknesses and strengths are because a lack of self-evaluation will lead to unnecessary losses.

At Plus27Digital, we developed an SEO Readiness Assessment specifically designed for businesses to evaluate themselves and figure out their subsequent action plans. This assessment leverages five main themes.

Five SEO Readiness Prerequisites

1. Executive Support

As far as SEO is concerned, it goes beyond mere marketing functions. It earns greater significance with a command from the top. Are your business values and objectives integrated into SEO? Have you allocated funds towards making perpetual enhancements? SEO seems to be the responsibility of only marketing departments. What happens when it’s not? For an effective SEO, guidance from the top is crucial. Otherwise, uncontrolled spending will yield unsustainable and supernatural results.

2. Marketing Preparedness

Your marketing department is very important when it comes to SEO. Do they know basic SEO concepts? Is the content strategy created around search intent? Do the marketing and sales functions work together for improving lead quality? If the answer to some of these questions is yes, then it is likely that SEO results will be suboptimal.

3. Sales Alignment

SEO can provide visibility, but the sales team needs to be able to convert that visibility into customers. Do they recognize the impact SEO has on lead prospects? Are they using the available SEO data to develop sales plans? If the answer is no, then the business will lose out on many customers.

4. Technical Readiness

Your website needs to adhere to certain guidelines in order to rank highly. Does your site have responsive design? Is your service speed adequate? Does your content management system (CMS) get regular SEO maintenance? If your site is technically unsound, then even great content will fail to perform.

5. Financial Commitment

SEO requires funds in order to be effective. Is there a budget dedicated to regular updates? Is SEO being measured against other competing ideas? Is there adequate capital to finance the current business activity while still investing in other areas? In the absence of clear budget allocation and ROI needs, the results of SEO efforts will be inconsistent.

How to Evaluate Your SEO Readiness

Think about the following questions:

Executive Endorsement

• What measurable goals do we have concerning SEO?
• Is there someone responsible for SEO within the organization?
• Does our organization’s budget have set allocations for SEO enhancement?

Marketing Coordination and Collaboration

• Does our marketing team work harmoniously with the sales team?
• Is there a content plan that strategically serves SEO?
• Are key SEO performance indicators (KPIs) being monitored?

Sales and Marketing Alignment

• Does our sales team acknowledge the role of SEO in lead generation?
• Are SEO’s contributions integrated into the sales strategy?

Technical Preparedness

• Is our website mobile-friendly and optimized for loading speed?
• Are we using a CMS that practices proper SEO?
• Is there a professional on staff to provide ongoing updates?

Financial Spending

• How well are we tracking the return on investment from our SEO activities?
• Is the budget we allocate to SEO spending reasonable considering growth in the long term?

Take the Plus27Digital SEO Readiness Assessment

SEO is not easy, however, our complimentary SEO assessment is designed to make it as simple as possible, spending evaluation on your business in five factors, which are summed up in a concise report alongside:

• Your standing in SEO
• Areas you should focus on the most
• Constructive suggestions for improvement

How to Optimize For SEO Readiness

• ✔ Establish Definite Milestones: Apply sharp focus to particular strategies aiming towards a more profitable business plan.
• ✔ Use Sufficient Research Tools: Know key phrases that should be targeted and change strategies in line with them.
• ✔ Optimize Web Services: Guarantee your website is mobile friendly and at the same time, responsive internet wise.
• ✔ Build/Market Precise Pages: Informative or fun to read pages which spell out reasons why people should visit the site are a must publish.
• ✔ Get Backed By Market Figures: People on websites that are recognized and trusted in the industry will assure of your authority.
• ✔ Use Different mediums in measuring market and audience: Assess results gathered from the different SEO provided and make adjustments to the strategies used.
• ✔ Stay focused/Committed on SEO Longterms plans: There is need to keep focusing on and even with the different changes in tendency associated with SEO, strategize as needed.

Reasons Why You Should Be Ready For SEO

After several collaborative efforts from various departments, achieving goals of the company is made to be easier.

By taking Plus27Digital’s SEO Readiness Assessment evaluation, you will undoubtedly receive effective strategies directed towards elevating your online presence.